Apr 09, 2022
In Pickleball Dating
Anthony Bourdain was known for many things: a "bad boy" television personality, a talented chef, a party animal, and an honest writer. No matter how you might describe him in a few words, everyone from his CNN colleagues to Chrissy Teigen have praised him above all else as an incredible storyteller since his untimely death last week. Bourdain traveled to places that weren't traditionally considered cultural or culinary hubs - from buy email list the freezing cities of Quebec to the industrial streets of Detroit - and found stories to tell in the most unexpected places. He's visited cities before they were considered "cool" by mainstream media and Instagram (think Reykjavik, Iceland in 2005 and Charleston, South buy email list Carolina in 2013). Bourdain was the foodie of the anti-foodie. He preferred to denounce how the brunch disgusted him before taking a photo of it and displaying it for his subscribers. Sometimes, in the content marketer's quest for the best stories, we can forget to go back to basics. Looking back on his legacy, here are five lessons in great storytelling I learned from watching and reading Anthony Bourdain. Don't overlook the obvious For many content marketers, one of the biggest challenges is finding the right topic. We ask ourselves, “What will be convincing enough? and "What will make people think?" It can be easy to believe that the grandest person or place buy email list will make the best story, but sometimes the best stories live in your own backyard. Much of what Anthony Bourdain has done has been to open people's eyes to the cultures of the world, but he has also reignited enthusiasm for places close to home - Mississippi, New York and Houston, to name a few.