Apr 11, 2022
In Pickleball Dating
According to Statista, creating blog posts, producing videos, and sending branded emails are the top 3 digital marketing strategies used in B2C. These and other promotional activities will increase your business ROI, better engage your customers, and increase your brand awareness when done creatively. This article will share a list of smart B2C marketing techniques and ideas that you are welcome to try in 2021 and beyond. Brilliant ideas for your next B2C marketing campaign#1. Navigate users through your site via a quiz Making quizzes part of your website navigation is a powerful UX (user experience) trick, especially when used in product retail. With its help, you can better engage your store visitors, help them make the right choice, personalize the customer journey, and increase dwell time on your product pages. For example, here's how Spangle, a US-based beauty brand, uses a quiz to employee data help consumers through the process of selecting a scent that's perfect for them.#2. Build user trust with customer testimonials79% of online shoppers say they trust online reviews as much as personal recommendations. That's a strong enough reason to start review marketing today (if you haven't already). The idea is to collect genuine user reviews and share them strategically. Here's how to get the most out of your customer testimonials: Reinforce each of your product pages with user reviews Feature new reviews in Instagram stories and store them in Highlights Create user-generated content based on customer feedback Develop a review carousel and place it on a landing page Collect reviews on Google My Business and Yelp Ask users to provide feedback in exchange for a discount on their next purchase#3. Leverage the power of video content Videos are the most consumed type of content in 2021, and this trend will only get stronger.