According to Statista, creating blog posts, producing videos, and sending branded emails are the top 3 digital marketing strategies used in B2C. These and other promotional activities will increase your business ROI, better engage your customers, and increase your brand awareness when done creatively. This article will share a list of smart B2C marketing techniques and ideas that you are welcome to try in 2021 and beyond. Brilliant ideas for your next B2C marketing campaign#1. Navigate users through your site via a quiz Making quizzes part of your website navigation is a powerful UX (user experience) trick, especially when used in product retail.
With its help, you can better engage your store visitors, help them make the right choice, personalize the customer journey, and increase dwell time on your product pages. For example, here's how Spangle, a US-based beauty brand, uses a quiz to